Garrett at Automechanika Istanbul Show
Honeywell participated in the 2014 Automechanika Istanbul Show (10-13 April) as part of a growing presence in Turkey driven by the rapidly expanding needs of the country’s dynamic consumer Aftermarket. For Garrett turbochargers, Turkey is emerging as a key market with great growth potential and, at Automechanika, some key turbo products were showcased from its expanding commercial vehicle and gasoline application portfolio. In addition, there was a focus on the ‘Insist on Genuine’ campaign – a Honeywell initiative showing how Garrett by Honeywellturbos meet the specifications of original car and truck manufacturers, whereas copy turbos run the risk of poor performance, high fuel consumption and increased emissions. Since coming to the show last year, Honeywell has established a number of Garrett Authorized Centers in Turkey to ensure the availability of genuine Garrett aftermarket parts, as well as providing training and service resources for its extended distribution network.