Czech Republic – Making Headlines in Europe
The Honeywell Turbo Independent Aftermarket (IAM) team hosted 16 key journalists from across Europe at a press event in Brno, Czech Republic, to highlight the company’s unique research and development capabilities and its product excellence.
The reporters, who represented major IAM trade publications, were given an insight into current automotive trends by Ed Goodwin, Director of Global Aftermarket at Honeywell Turbo Technologies. He also spoke about the technical challenges inherent in turbo design and outlined some key Aftermarket initiatives currently underway within Honeywell.
“This was also an excellent opportunity to reinforce our message in relation to the benefits of buying genuine Garrett® turbo products and the risks associated with counterfeit and low-cost alternatives.” commented Ed.
Another highlight of the day-long agenda was a tour of the turbo test lab where the press was able to view some of the most advanced turbo R&D technology.
The event was well received – the visit has already generated a series of positive stories in the European press (Spain, Poland, Italy, Portugal and others)… More to come.